5 Church in Charlotte, North Carolina, is the flagship restaurant brand for the 5th Street Group, the website, and digital branding is a tasty complement to the innovative food by Top Chef Jamie Lynch, vibrant in-person experience, and a space Condé Nast Traveler calls “Charlotte’s sexiest restaurant.”
This was a project that was managed through my agency, Pear’s Studio. The website consists of many custom features that were created by yours truly. The site has an offset 3D border to the content containers that was inspired by the drop-shadow of the 5 in their logo. There is a menu on the side that adjusts itself to the full high of the screen and guides you through the home and menu page, smooth scrolling you to the different sections of each page. The logo on the home page was animated in After Effects and exported as a Lottie file, an animated vector graphic. On the backend, a menu and press management system was created by using custom post-types and fields. The home, press, and about pages use offset overlapping content containers that move and overlay each other as you scroll, adding another layer of dimension to the site. This website, of course, is fully mobile-friendly and has conditionals for most screen sizes, so the end-user has a good experience when going through the site.
I really enjoyed the design and development of this site. I enjoyed it so much that I used some of the aspects of it in the website you are currently on now. I think you will like this site as much as the delicious food they serve, that’s if you are ever are in Charlotte that is. In the words of Levar Burton, “You don’t have to take my word for it”. Go to the site, go to their restaurant, experience it for yourself.