Services
Why Josh Pears?
Every job I direct, I’ve done.
Most creative directors hand off a concept and hope it survives production. Mine survives. I start with the audience and what they feel before they think. Then I design the identity, shoot the photography, and write the code myself, so nothing gets lost in translation. Lenox ran 6 store migrations on my work, roughly 10,000 SKUs each. Oracle found a front-end fix I wrote and sold it as a plugin. That’s what a working director buys you: direction that actually gets built, and keeps working after I leave.
15 years, for Condé Nast, 5Church in Charlotte, and companies that had nothing yet but a name. The range is the point. Everything is better in Pears.
Brand Identity SystemS
Plenty of branding projects start with the logo. Mine don’t. They start with the people you’re trying to reach, with what they want and what they already believe about businesses like yours before you’ve said a word. I draw on consumer psychology and Jungian archetypes to answer those questions, and the answers decide everything that follows, from the name and the voice to the colors and the type. Pretty comes later.
What’s included
- Brand strategy: Audience research and positioning, plus an archetype that gives the brand a consistent personality.
- Voice and messaging: How the brand talks, plus a tagline and core messages if you need them.
- Visual identity: Logo suite, color palette, typography, and the supporting graphic elements.
- Brand guidelines: A clear guide so your team or your next agency can use the brand without guessing.
- Launch assets: Applications such as business cards, social templates, signage, or packaging, scoped to what you actually need.
How it runs
- Discovery: We start with a free consultation or call (928) HI-PEARS, then a deeper session about your business and the competitors you’re up against.
- Strategy: I turn what we learn into a positioning and personality you sign off on before any design begins.
- Design: Identity concepts built on that strategy, refined with you until they’re right.
- Delivery: Final files, guidelines, and the launch assets, organized and ready to use.
A typical identity system takes a few weeks from discovery to delivery, though scope can stretch that, so I’ll give you a firm timeline after our first conversation.
Who it’s for: It’s for new businesses that want to launch with a brand that already knows what it stands for, and established ones that have outgrown a look someone made in a weekend and have been apologizing for it ever since. Both get the same process.
Art and Creative Direction
- Creative direction: I lead the creative vision of a campaign or a full rebrand from concept through execution.
- Art direction: I set the visual rules and hold every piece to them, so the work looks like it came from one brand.
Strategy and Consultation
- Free consultation: A 1-hour conversation about your goals and whether we’re a good fit. Book online or call (928) HI-PEARS.
- Project planning: A detailed plan for what gets built first, before money gets spent on production.
- Custom projects: Work that doesn’t fit a category. If it involves a brand, bring it to me.
Graphic Design
- Logo design: A mark built to carry the weight of your brand. Decoration is the easy part.
- Brand identity packages: Logo, color, type, and a style guide for businesses that need the essentials.
- Marketing materials: Brochures, flyers, business cards, and print that match the rest of your brand.
- Motion graphics: Animated logos and social content that move the way your brand would.
Photography
- Lifestyle and product photography: Images that show what your product is and how it fits into someone’s life.
- Event photography: The moments that mattered, covered by someone who knows what a brand needs from them later.
- Editing and retouching: Color work and finishing on new or existing images.
Video and Motion
- Event videography: Live events recorded and cut into something people will actually watch.
- Corporate and commercial video: Brand films and interview pieces.
- Promotional video: Short spots for launches and social.
- Video editing: Your footage, shaped into a clear story.
- Animation: Motion that brings an idea or a product to life.
Web Design and Development
- Website design and development: I design and code the site myself, so the strategy survives the build.
- E-commerce: Stores built to sell. I kept Lenox’s site running across roughly 10,000 live SKUs, so a catalog of 12 products doesn’t scare me.
- Website maintenance: Updates and performance work that keep the site fast and secure.
Frequently Asked Questions
Josh Pears offers brand strategy, brand identity systems, creative and art direction, graphic design, photography (lifestyle, product, event, and landscape and environmental), video, motion graphics, and website design and development. Every project is built on the same brand strategy, so the work holds together from the first business card to the last page of the website. See it in the portfolio and the photo galleries.
Start with the free consultation or call (928) HI-PEARS. It’s a 1-hour conversation about your goals and your brand, and you’ll leave with a clear sense of what the project needs even if we don’t end up working together. Not sure what you need yet? Browse the services first.
It depends on scope. A logo refresh and a full identity system with launch assets are very different animals. After the consultation, I send a written proposal that spells out the scope, the timeline, and the cost, so you know the number before a single sketch exists and nothing on the invoice comes as a surprise.
It usually takes a few weeks from discovery to delivery, and longer once naming or a new website joins the project. You’ll get a firm timeline in the proposal.
A strong brand identity starts with strategy. On its own, a logo is a signature with no letter attached. It pairs a clear position and personality with a visual system and a voice that stay consistent everywhere the brand appears.
Yes. Nearly all of my brand and web work happens remotely, with clients wherever they are.
Josh Pears is a creative director with 15 years of experience in brand strategy, identity design, art direction, photography, and web development. Read more on the About page.
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Build
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Open to director-level roles, agency partnerships, and select brand projects.
Remote-first. Available now.