Client: TD Bank — a major North American financial institution.
Role: Designer / Developer (Agency: LevLane / Tierney Group, 2008–2012)
Disciplines: Interactive Advertising, Web Development, Motion Design, Digital Campaigns
The Problem
TD Bank needed a digital advertising campaign that could cut through the noise — something warm, playful, and memorable enough to earn attention, while staying firmly within the trust-first guardrails of a major financial brand. The creative brief landed on Regis Philbin and Kelly Ripa as the vehicle, which meant the execution had to do something unusual: make a bank feel genuinely fun without making it feel frivolous.
The Process
I designed and developed a Flash-based interactive web campaign built around animated Regis and Kelly bobblehead characters. The interaction was tactile and immediate — mouse movement triggered the characters’ heads to bobble, and hovering or clicking launched dialogue popups that carried the campaign messaging. Every detail, from the bounce physics of the bobble to the timing of the talk bubbles, was calibrated to feel light and entertaining while keeping TD Bank’s friendly, approachable brand voice intact.
The Results
The campaign delivered a celebrity-driven interactive experience that balanced entertainment with brand integrity — a genuinely difficult needle to thread in financial advertising. As early-career agency work for an enterprise client, it sharpened my instinct for working within strict brand parameters while still pushing the creative into territory that earns attention. It’s the kind of work that teaches you what “on-brand fun” actually means in practice.