Preserve is a global fashion statement, with a purpose. It is a rental platform bridging the gap between cultures, advocating artisanship of South Asian designers while providing sustainable access to global fashion for the North American Market.
Lauren, Lindsey, and I went out on a cold day in January, literally hours just before a snowstorm, to do a shoot in Tribeca. Even though it was very cold, we had a lot of fun with the shoot. We went back a forth from their studio for changing looks, makeup, and to warm up in between. I used a LED panel light on some of the photos to imitate sunlight since it was so cloudy out and created a special preset that I call “Shaved Ice” in the process of editing it.
