Client: Cliff Young — crafters of bespoke furniture since 1968.
Role: Designer / Photographer / Production
Disciplines: Environmental Signage, Large-Format Print, Brand Photography, In-House Production
The Problem
Cliff Young’s showrooms were mid-renovation — a moment that could easily read as disruption, dust, and disorder. For a brand with over five decades of handcrafted furniture heritage, that kind of visual gap is a brand problem as much as a construction problem. The challenge was to fill that space with something that told their story rather than apologized for the inconvenience.
The Process
I shot the craftspeople and furniture-in-progress directly at their workshops — working to capture the texture, patience, and skill that defines Cliff Young’s process. Those images became the foundation of large-format 4’×8′ vinyl banners that I designed, produced, and installed in-house across two showroom locations. I also designed and hand-cut vinyl lettering that was applied on-site, giving the installation a precision and intentionality that matched the brand’s craft standards.
The Results
What could have been dead signage during a renovation became a moment of genuine brand storytelling — the kind that reminds visitors exactly why they came in the first place. Across two completed showrooms, the installations turned a temporary disruption into an immersive look behind the curtain at the craftsmanship Cliff Young has built its reputation on. The work was conceived, shot, designed, and installed entirely in-house, which kept the creative vision coherent from lens to wall.
