Client: Augustus Pallante, an installation artist and creative consultant known for urban designs across stickers, wall art, and engineered brand displays
Role: Brand Designer
Disciplines: Branding, Design
The Problem
Augustus Pallante operates in two worlds simultaneously — the street art community and the corporate brand consulting space, with clients like Adidas on his roster. Building a personal brand for him meant creating an identity that could carry authority in both contexts without compromising credibility in either. A logo that read as too commercial would undercut his street art legitimacy; one that read as too underground wouldn’t survive contact with enterprise clients.
The Process
I approached the identity by looking for the visual language that lives at the intersection of those two worlds — something with the structural confidence of a professional mark and the aesthetic intentionality of someone whose work exists in physical, public space. The logo and brand guidelines I developed were designed to scale across both fine art and commercial contexts, functioning as a calling card for Augustus in any room he walked into. The work was detailed enough to serve as the foundation for a full brand guidelines document, giving him a system he could apply consistently as his practice grew.
The Results
The Augustus Pallante brand identity gave him a professional visual foundation that matched the ambition and range of his actual work. It also proved generative beyond the immediate brief — the identity system I developed for him became a direct source of inspiration for my own logo, making this one of the most personally significant projects in my portfolio.
